Steam Studios | 5620 Pats Pt. Winter Park, FL 32792 | Visit us at: www.steamstudios.com
 

French people aren't that rude after all: Rest of the world replies, "Oops. Our bad."

After Samson and Vanessa's honeymoon in Paris last month, Sam had this to say upon returning to the States: "Forget any of those things that you hear about French people being rude. Paris is a wonderful place, full of culture, life, and amazing food. Also, it was really refreshing not to see a fast food chain resturant or gas station on every corner."

Sam then proceeded to watch the film Moulin Rouge while babbling incoherently about croissants and blue cheese. Doctors have assured us that this condition is only temporary.

In other news... Sam and Steve have finally nailed down their Christmas wish lists (pay attention, Mom. Nudge, nudge)...

Samson: A 17-inch viewable, 1.5 GHz G4 Mac Powerbook. Croissants. Blue Cheese.

Steve: A 20-inch viewable, 1.8 GHZ G5 Imac (the one that looks like a big Ipod). Kid Robot toys. World Peace.  

Ah, gay Paree: If it's good enough for Pepe Le Pew, it's good enough for all of us!

Speaking Color

Can't find the right words for your ad? Focus on color.

Of all the forms of non-verbal communication, color is the most instantaneous method of conveying messages and meanings. Color is a vital key in the marketplace today when trying to communicate a positive, enticing, and irresistible image to a product. You have only a fraction of a second to captivate an observer's eyes, convey the message of what the product is all about, and most importantly, help make the sale.

Much of the human reaction to color is subliminal and consumers are generally unaware of the persuasive effects of color. The psychological effect is instantaneous as color stimulates the senses and exerts its power of suggestion. The power that color wields is seen at every level of communication: in corporate identification and logos, signage, advertising on television, billboards, in print media and packaging, on the computer and at point of purchase.

Look familiar?
An important tool ingrained into our minds is the color wheel. The color wheel is a circular arrangement of primary, secondary and tertiary colors. It visually illustrates color "temperature" [ warm vs. cool ] as a vital psychological components in delivering a specific color's message.

• Warm colors send a more energetic, outgoing, aggressive, active message that demand attention.

• Cool colors are more restrained, reserved and calm -- more contemplative than physical.

• Monochromatics: The use of one color family in various values or intensities. These combinations can be very effective in imparting subtle nuances such as the refreshing quality of contrasting green foliage.

• Analogous: Neighboring families on the color wheel. They are always harmonious as they share the same undertones. Be careful, total harmony can sometime be too-subtle and may lack impact.

• Complementary: They are total opposites on the color wheel that enhance each other when used as a pair; they "complete" each other. In their brightest intensities, they literally command attention, so they are especially effective when used in packaging, advertising, banners, or any other usage where instant focus is important.

Choose your colors wisely.

Credit: "Pantone Guide to Communicating with Color" by Leatrice Eiseman

Epicurious: www.epicurious.com
Just in time for the holidays! With recipes ranging from finger foods to gourmet cuisine (and easy instructions to boot), you're holiday dinner will no longer be the travesty that everyone knows it to be! You can thank us later.

Bolt City: www.boltcity.com
Continuing with our "monthly webcomic" theme we present Bolt City. Part comic strip, part art project, part blog, Bolt City is 100% enchantment. (It ain't bad for wasting time, either.)

Ad Tunes: www.adtunes.com
Why spend countless hours trying to find new music when advertisers will do it for you? When that Gap commercial comes on for the 117th time, don't ask "What's the name of that pseudo-indie track in the background?", go to Ad Tunes! Impress your friends, annoy your enemies, and find good music.
 

Last, but definitely not least: A word of thanks.

Thank you to everyone - family, friends, associates, and clients - who have made Steam Studios' first year a resounding success. Words couldn't possibly convey how much your support has meant to us throughout the weeks and months past, so we're not even going to try to fill this space with more.

We just want to say, simply, thank you. From the bottom of our hearts.

Next year's going to be even better.

- Steve and Sam
 

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