Steam Studios | 5620 Pats Pt. Winter Park, FL 32792 | Visit us at: www.steamstudios.com
 

Steam Studios joins the Ad2 Public Service Committee: Selfish Bastards No More!

AD2, the "cool kids" arm of the Orlando Advertising Federation, helps young professionals in the creative industry network, socialize and enhance their skills. But industry types aren't the only people AD2 helps.

Every year, AD2's Public Service Committee selects a non-profit organization and acts as its advertising agency, donating time and talent to a worthwhile cause. This year's organization selection, New Hope for Kids, helps children and families cope with the death of a loved one.

Everyone here at Steam Studios is honored to work alongside AD2 and New Hope for Kids.
 

Samson and Vanessa get hitched! Newborn puppies no longer "the cutest thing ever"!

Samson Cranford, the non-evil half of Steam Studios, and the love of his life, Vanessa Jattan, tied the knot amongst family and friends on August 28, 2004. If you haven't already, extend best wishes to the happy couple. Then tell Sam to get back to work.

In other news... Steve McCain, Steam Studio's other half, has begun taking salsa lessons and is shocked to learn that he has two left feet. Developing...
 

RGB vs. CMYK color

Confused by color modes? Intimidated by the counter-geeks at your local print shop? Read this and you won't be...

RGB Color:
• RGB (Red-Green-Blue) refers to additive color. Merging red, green, and blue in the color spectrum (remember that prism thingie from 3rd grade science class?) results in true white.

• Your computer and TV emit color in RGB mode. Since they have light-emitting diodes, color is generated, instead of being reflected. Color, as we perceive it, is nothing more than light waves being reflected back to our eyeballs after striking a surface. Since computer monitors generate light, they can actually generate more colors than the human eye can perceive.

• RGB mode is ideal for computer monitors, NOT for printing.

CMYK Color:
• CMYK (Cyan-Magenta-Yellow-Black) refers to subtractive color. Merging cyan, magenta and yellow results in black.

• Magazines, posters and just about anything printed use CMYK, also known as four-color process printing, to create the colors you see.

• Since merging cyan, magenta and yellow to create black works only in theory (and, presumably, at the sub-atomic level), printers add black (the "K" ) to the combination to create richer, deeper hues.

• Remember, if you're printing ANYTHING and want it to look good, you're using CMYK. (Unless you're using spot color, but that's another Design 101 lesson altogether).
 

PVP online: www.pvponline.com
If you haven't checked out Scott Kurtz's hilarious online comic strip about a group of video game magazine staff writers, now's your chance...

Rustboy: www.rustboy.com
Who says a CGI film has to cost millions? Not Brian Taylor. Check out the eye-popping results of his home project!

Palmer Jarvis DDB: www.pjdbb.com
A Canadian ad agency with a great sense of humor and talent to burn. Check out their TV ad campaigns and prepare to laugh your @$$ off!
 

With the holidays right around the corner, keep your eyes peeled for special discounts and offers (that's how much we love you guys).

In the meantime, feel free to drop us a line. Got some cool design tips? Website suggestions? Positive (oh, okay... and negative) feedback for us? We'd love to hear it. And, as always, if you or someone you know needs kick-butt graphic design, we're here to help. Contact us here or visit us at www.steamstudios.com. TTFN!
 

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